About

Hi, I'm Rich.

I've spent 20 years helping people find businesses through search.

I was Director of SEO for Expedia Group, leading a global team of 25 across Expedia, Hotels.com and Vrbo. Before that I was Head of SEO at Trainline and at MoneySupermarket, and Head of SEO, UK and Global, at Wavemaker. I also built Origami, an SEO insights and reporting platform that Wavemaker bought in 2017.

Most recently I led the rollout of the AA's AI search strategy, including how it measures visibility in AI answer engines. I've seen search change many times. AI answers are the biggest change yet.

I spend my summers in Malaga. Most local agencies still only report Google rankings. So I started Día de Playa to help Costa del Sol businesses get named in the AI answers their international buyers now rely on.

You work with me directly. No juniors, no account managers. I run every check, write every audit and do the work myself.

Why "Día de Playa"?

A beach day is the best day on the coast. For a business, the best day is the one when a buyer asks AI for help and you are the answer.

The company behind it

Día de Playa is a trading name of Fold Digital Ltd, my UK consultancy. Invoices and contracts come from Fold Digital Ltd.